“I’ve never been the guy that puts myself out there or seeks out deals outside of the game. But doing the brand uncovery work with Krista has allowed me to really understand what I want my future could look like off the ice. As I near retirement, life after hockey brings a world of opportunities and having the foundation set for my personal brand, while I’m still in the game, gives me more confidence for what’s to come with the opportunities she’s bringing to the table in a focused way.”

“I was a little hesitant to work in the branding space. It hasn’t typically been a big part of who I am but getting the chance to work with Krista has been a very positive experience. It has got my family and friends involved and created some really cool moments for us. I would highly recommend working with Krista as the experience is tailored completely to you and she only pushes the envelope as far as you are willing to go. I’m excited to see where my personal brand takes me and look forward to continuing to work with Krista!”

“Krista has been incredibly easy to work with throughout the branding process. She takes the time to truly get to know you and what your interests are. Krista only takes your branding space as far as you want it to go. She specifically tailors everything how you like it and can pivot it in any direction. She is incredible at what she does and I would highly recommend her to anyone looking to develop and elevate their personal brand.”