Since then, we’ve all been learning how to live with a loved one that has lost their memory. Learning how to stay connected to him. How to make his life enjoyable for as long as he stays with us. We’re learning how to get to know the him of today, while mourning the loss of the dad we’ve always known.

My dad was so funny, but always when you least expected it. He was humble, and quiet. He comes from a very small town and gave everything to his community. He worked hard for our family and gave us a beautiful beginning. He instilled values in us that we carry to this day. To be authentic, loyal, motivated, courageous, and most of all… to have fun. Those are the foundations that Dan Brands was built upon.

Dan Brands was created to honour the legacy of my dad. His memory is no longer with us but Dan Brands will allow him to live on, share his work ethic, his humour, and his humble nature. Dan Brands will honour his memory… even though it’s gone. The “DAN” in our logo is my dad’s printed name. Unique, simple, and strong. Just like him.

I’ve been building brands for over 20 years. Our goal is to help athletes, individuals, and companies realize their deepest core purpose, values, and what truly matters for them. Give them a focused direction and defined personality. Brand… is what I’m passionate about. I believe we all have a unique and purposeful brand, we just need to bring it to light and I’m here to uncover that with you.

At Dan Brands, our personal brand in one word is IMPACT. We care deeply about the impact we have on other people. Our loved ones, our clients, our friends, a stranger on the street. How has our impact left them feeling?

Dan Brands is helping our clients leave a legacy, just like the one my dad built.

-Krista Kerth, Founder of Dan Brands

(If you have a loved one who suffers from memory loss, please reach out. I would be honoured to support your journey.)